The goal of the campaign was to increase OPPO brand awareness, convert media budgets into potential sales, and sort out audience segments in the German market for subsequent targeted optimization to reduce order conversion costs.

Strategy

The advertisement targeted towards users interested in smartphones, especially high-quality smartphones, potential buyers, and those who enjoy using mobile devices. This targeting aims to increase conversion effectiveness, with subsequent optimization of the targeting logic through analysis.

Execute action  

Through an intelligent advertising targeting system, the brand's marketing messages can be precisely delivered to and engage the target audience effectively.

Achieve results  

The cost of order conversion has decreased by 56%.