Improve the popularity of WIS brand facial mask products;

And promote the sales of the product in the TikTok platform's North American market.

Strategy

By analyzing the follower demographics of top KOLs, we select the most suitable KOLs to shoot videos demonstrating product usage processes, aiming to reach our target audience. Leveraging endorsements from these KOLs helps build consumer trust.

Execute action  

Collaborate with 50 TikTok influencers with over 1 million followers to unleash their influence.

Influencers share their personal experiences using WIS products.

Emphasize natural ingredients and moisturizing effects.

Contains direct links for easy product purchase.

Achieve results  

The total coverage of KOLs reaches 150 million followers, with a combined total of 31.5 million views and 1.5 million likes.