The brand needs to make more people aware of and use Netflix, increasing platform advertisement exposure to gain more profit.

Strategy

Reach more urban commuters through offline LED media formats, such as shopping malls, theaters, gyms, and so on.

Execute action 

Place branded advertisements on outdoor LED screens to increase awareness and usage of the platform.

Achieve results  

Reduce dispersion loss, improve advertising effectiveness, maximize coverage, and effectively utilize the media budget.